Darren Bent underwent a medical at Fulham on Thursday and is expected to complete a season-long switch in the next 24 hours.
Sources have told Goal that the deal is "very close" but there are still a few details of the loan to be ironed out.
|80/1||Darren Bent is 80/1 with William Hill to be the Premier League's top scorer
The Craven Cottage club have beaten off strong interest from Crystal Palace and Newcastle United to capture the former Tottenham, Charlton Athletic and Sunderland forward, although all the suitors were reluctant to meet Villa's £6 million asking price.
Palace boss Ian Holloway has said he was hopeful even up until Thursday morning that he could land Bent on loan but Fulham are now poised to end their long pursuit of the player.
The 29 year-old has endured a difficult 12 months at Villa Park under manager Paul Lambert and was frozen out for the majority of last season, largely due to the emergence of Christian Benteke.
He was also exiled from training with the first-team squad when he returned for pre-season and told he would not feature in Lambert's plans.
At Fulham, Bent will add forward thrust to a team that recently clinched the loan signing of Adel Taarabt from QPR, while Fernando Amorebieta, Maarten Stekelenburg and Derek Boateng moved to Craven Cottage on permanent deals earlier in the window.