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Premier League pulls plug on England 2018 cash - report
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19 Nov 2009 21:16:08
The Premier League appears to have ruled out providing extra financial support for England's 2018 World Cup bid in the latest financial blow for Lord Triesman's team, The Guardian has reported.
There had been high hopes for greater Premier League financial involvement after chairman Sir Dave Richards was appointed to the 2018 bid board, but it appears that without greater control over the bid, the Premier League cash will not be forthcoming.
The Premier League brings in £2.7 billion with its current three-year television contracts, but precious little of this will reach the bid team, the Premier League instead opting to support the bid through its international broadcasting network and advertising hoardings.
The team had also hoped to secure £5 million of the £15 million bid cost from the UK government. However with the uncertain current financial climate, the team had to make do with a £2.5 million government loan.
Even outside sponsorship for the bid has proven problematic, after a prospective deal with Mars fell through. Such issues over funding have proven among the more prominent of disruptions which ultimately led to the board shake-up last week in which six members stepped down.
Next week, the sixteen prospective host cities will deliver their bids to Football League chairman Lord Mawhinney, before the England bid team travel to South Africa to meet their fellow 2018 hopefuls at the Soccerex Conference and World Cup draw.
There had been high hopes for greater Premier League financial involvement after chairman Sir Dave Richards was appointed to the 2018 bid board, but it appears that without greater control over the bid, the Premier League cash will not be forthcoming.
The Premier League brings in £2.7 billion with its current three-year television contracts, but precious little of this will reach the bid team, the Premier League instead opting to support the bid through its international broadcasting network and advertising hoardings.
The team had also hoped to secure £5 million of the £15 million bid cost from the UK government. However with the uncertain current financial climate, the team had to make do with a £2.5 million government loan.
Even outside sponsorship for the bid has proven problematic, after a prospective deal with Mars fell through. Such issues over funding have proven among the more prominent of disruptions which ultimately led to the board shake-up last week in which six members stepped down.
Next week, the sixteen prospective host cities will deliver their bids to Football League chairman Lord Mawhinney, before the England bid team travel to South Africa to meet their fellow 2018 hopefuls at the Soccerex Conference and World Cup draw.
| Sign up with 188BET for a FREE bet up to £25 – Great Prices, Every Game |
|
| Open an account with Sportingbet today and get up to £100 in free bets! |
|
| Sign up with William Hill for a free bet up to £25 |
|
| Sign up with bet365 for a free bet up to £200 |
|
| Sign up with Paddy Power for a free bet up to £50 |
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