Aston Villa have offered free coach travel to ten away games for the club's travelling fans this season.
The move is inspired by a new Premier League initiative introduced this season, which requires sides to allocate a minimum of £200,000 in improving the experience of fans during away fixtures.
Last month, local-rivals Stoke City announced they were offering free coach travel for all 19 away games in the league this season, while Liverpool also lowered the ticket prices of away fixtures.
Aston Villa will now provide travelling supporters free coach travel for ten games this season, commencing with their trip to Hull City Tigers at the KC Stadium on Saturday October 5, with further dates to be agreed.
In their first away game of the season during their 3-1 victory over Arsenal, the club saw the number of away fans at the Emirates more than double from the same fixture last season to an increase of 3,000.
The Villans were just one of eight teams to sell out their allocation during the opening week of the season, and Premier League Chief Executive Richard Scudamore expressed his delight at the improvements.
Speaking at the Premier League Season Launch earlier in August, he said: "The clubs have been working hard on away fans going to games with initiatives and I am hopeful that we will see improvements here."