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Red Devils continue to pursue lively commercial strategy...

Manchester United confirmed on Thursday that they have concluded a sponsorship deal with African telecommunications company MTN.

The company will become United's exclusive telecommuncations partner in South Africa for the next thee-and-a-half years.

The news follows hot on the heels of the agreements reached recently with Telekom Malaysia and Turkish Airlines.

"The partnership with MTN is a very important step in the club's plan to get closer to its family of fans based all over the world," United chief executive David Gill said according to Press Association.

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