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Torres, Henry, Drogba, Messi and Lampard as you've never seen them before
Global stars team-up for new ad campaign.
19 Feb 2010 09:00:00
By Alan Dawson
World Player of the Year Lionel Messi, powerful Ivorian Didier Drogba, goalscoring midfielder Frank Lampard, former Arsenal captain Thierry Henry and silky Spanish striker Fernando Torres make cameo appearances in a new Pepsi MAX campaign - and show you a side of themselves that has never been seen before.
The closest that football fans ever get to seeing sports stars in any form of eccentric bodily decoration is probably when Turkey's iconic shot-stopper Rustu Recber slaps on the trademark war paint. However, the aforementioned quintet have trodden the extra mile that even Recber dared not tread, and have caked their whole bodies in the stuff.
The body paint campaign was shot in Africa and is due to air in the summer. You can catch sneak glimpses below.
Drogba said: "When Pepsi MAX first approached me with the idea of using body paint as a way to bring to life their campaign this year I thought it was brilliant idea.
"In every football stadium around the world you see colour in the stands, but more so in African Stadiums where fans often use body paint to show their support for their team.
"Putting paint on the players was a great way to show our love for the game and I think the results are amazing."
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The closest that football fans ever get to seeing sports stars in any form of eccentric bodily decoration is probably when Turkey's iconic shot-stopper Rustu Recber slaps on the trademark war paint. However, the aforementioned quintet have trodden the extra mile that even Recber dared not tread, and have caked their whole bodies in the stuff.
The body paint campaign was shot in Africa and is due to air in the summer. You can catch sneak glimpses below.
Drogba said: "When Pepsi MAX first approached me with the idea of using body paint as a way to bring to life their campaign this year I thought it was brilliant idea.
"In every football stadium around the world you see colour in the stands, but more so in African Stadiums where fans often use body paint to show their support for their team.
"Putting paint on the players was a great way to show our love for the game and I think the results are amazing."
| Sign up with 188BET for a FREE bet up to £25 – Great Prices, Every Game |
|
| Open an account with Sportingbet today and get up to £50 in free bets! |
|
| Sign up with William Hill for a free bet up to £25 |
|
| Sign up with bet365 for a free bet up to £200 |
|
| Sign up with Paddy Power - Bet £10, Get £20! |
|
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