The Belgian striker is currently spending the season with the Baggies after failing to break through at Stamford Bridge following a big-money move from Anderlecht.
The 19-year-old's impressive physique had prompted discussion of the similarities between him and the Ivorian striker upon his arrival in west London but this is something he hopes to leave behind.
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"Every player wants to be their own person, their own personality. I don't want to be the new anyone.
"At first it was OK - but now I'm bored of it. It isn't necessary and I don't like it now.
"I have my father's surname, I am Romelu Lukaku - I'm not anybody else. This is my own name and the name I want people to remember."