Adidas is gearing up for the 2014 World Cup with a colourful, Brazilian-themed samba boot collection!
Adidas today launched the Samba Collection, Brazilian inspired football boots aimed at celebrating the vibrancy and exuberance of the World Cup host nation. For the first time ever, as part of the Samba Collection, Adidas has released a new boot from each of its four boot ranges, adizero™ f50, predator®, nitrocharge™ and 11pro, with an array of new bright, exciting colourways. Each boot has been designed with its own distinct identity and cutting edge technology, inspiring the next generation of footballer.
The Samba Collection launch marks the start of the adidas “All in or Nothing” 2014 FIFA World Cup Brazil™ campaign. The tournament is the world's largest event and the ultimate platform, where it will be Game On or Game Over for the world's best teams and federations. The full roster of adidas star players will be involved in the campaign from Leo Messi and Oscar to Dani Alves and Mesut Ozil.
Antoine Hadjimanolis, Global Senior Product Manager, adidas Football said: "For Samba Collection, we took our inspiration from Brazil. The pack is colourful, energetic and full of character – just like Brazil! From the beaches of Bahia to the Carnival of Rio, our boots will use tones and palettes that you’ve never seen before on a football boot."
Stay tuned to Goal Australia for more exciting developments from adidas in the build-up to the World Cup next year!
Adidas Is Football and we'll be with them all the way to Rio in June 2014