The forward has not been put off by the number of new arrivals at the club this summer and has accepted the challenge he faces to win a regular starting slot
The diminutive forward started 23 games in Serie A last season as Antonio Conte's side retained their crown ahead of Napoli.
However, the arrival of Tevez and Llorente has increased competition for places and restricted Giovinco to the substitutes' bench so far this season, but the 26-year-old remains confident he can win back his place.
"The season is so long that there will be space for everyone," he told ANSA. "Competition is part of being in a team and I believe that's how it should be.
"My objective is to do better than last season."
Giovinco will be hoping to be part of the Juventus side that travel to Inter when the league campaign returns after the international break.