Giuseppe Marotta believes that it is impossible for Juventus to compete with the cash-rich European clubs on the transfer market because of the changing financial landscape.
The Juve director beamed that Italy used to be the focal point when it came to big-money transfers, but acknowledged that the rise of clubs such as Manchester City and Paris Saint-Germain has shifted the balance.
"Italian football used to be the point of reference when it comes to financial matters. That's not the case anymore. The market is dominated by clubs such as Manchester City, who can invest millions and millions," Marotta was quoted as saying by Corriere dello Sport.
"The Italian clubs that used to invest heavily can no longer spend that much. We can no longer compete with the other big European clubs.
"Juve cannot be market leaders in the current situation. We can only try and reduce the gap through good organisation, and with our football culture."
Juventus were crowned Serie A champions this term for the first time on record since 2002-03.