The Tottenham boss says the Gunners should hold off on taking to Twitter and Instagram in celebration until they have won a trophy
Mauricio Pochettino says Arsenal should save celebratory social media posts for after trophy-winning triumphs rather than mid-season derby wins.
The Gunners emerged victorious from the most recent north London derby with Pierre Emerick-Aubameyang scoring twice while Lucas Torreira and Alexandre Lacazette added a goal apiece.
After the match, Aubameyang shared a video of the dressing room celebrations while Sead Kolasinac referred to the Gunners as the "Kings of North London" in a tweet.
"Personally, I don't like it," Pochettino said when asked about the dressing room posts.
"Obviously if you win a trophy, like I won when I was a player, it's a moment to celebrate. For me -- this is my mentality and I don't want to say it's right or wrong -- I love to celebrate in private and not make it public. I love to celebrate the things with your team-mates.
"If you win, of course celebrate and show the fans you're happy -- it's fantastic -- but when you win a trophy, when you win something special.
"In the end, Arsenal and Tottenham, we are on 30 points each. We're in a similar position, still with a lot of things to play for. But to be sporting enemies is a fantastic thing and I don't want to criticise what people want to do.
"Today it's normal. Look what happened in social media. I go with my dog to the park, Trent Park, and the most important thing [for other people] is not to share the walk with your dog, it's to share with your followers. I'm of the older generation. I accept the new technology but I try to keep a bit of that away."
K.I.N.G.S of North London