The 24-year-old has been rewarded for a brilliant 2017 that included glory in the Copa Libertadores and a call-up to the Brazil team
Gremio star Luan capped a fantastic year by picking up the prestigious South American Footballer of the Year award on Sunday.
The 24-year-old forward was a key part of Gremio's march toward the 2017 Copa Libertadores title, scoring in the final to help dispatch Lanus 3-1 on aggregate.
In all he scored eight goals in the Libertadores run, behind only Jose Sand and enough to catch the eye of Barcelona, Liverpool and Arsenal in Europe.
Now Luan has followed a host of illustrious compatriots in earning El Pais' prize for the best player on the continent.
#EncuestaElPaís | El jugador de @Gremio Luan es el nuevo Rey de América: fue elegido mejor futbolista del continente.— Ovación (@Ovaciondigital) 31 de diciembre de 2017
Todos los datos de los premios en https://t.co/6RaaS3caNt pic.twitter.com/fqtu2frQEv
No less than 188 journalists from across South America voted for the star, making him the overwhelming winner.
Flamengo's Peruvian hitman Paolo Guerrero was a distant second, while Luan's Gremio team-mate Arthur Melo completed the podium in third.
Luan also becomes the first Brazilian to win the award since Ronaldinho triumphed in 2013.
He joins a long list of superstar compatriots who have enjoyed the honour: previous winners include Neymar - who lifted the award in 2011 and 2012 at Santos - Romario, Zico and Pele.